About us

Founded in 1992, Primorac d.o.o was initially a small family business that sold fresh fruits and vegetables at the Zagreb market. Over time, as the business grew, the company recognized an opportunity to expand its product range and began to focus on providing high-quality dried foods that were previously unavailable or insuffciently represented in Croatia. From the outset, the company was dedicated to sourcing only the finest raw materials from trusted suppliers worldwide.

To guarantee the quality of its ingredients, the company employed a "first-hand" trading approach. This allowed them to establish enduring relationships with their suppliers and to personally vet the quality of the raw materials they sourced. By the mid-1990s, Primorac had expanded its product range to include a variety of dried foods, committing to sourcing only the finest ingredients for their loyal customers.

In 2008, the company rebranded its entire range under the name Vedrini, which offers dried nuts, legumes, seeds, grains, dried fruits, and unique mixes. The Vedrini philosophy centres on the belief that healthy food can be fun and exciting. The company's innovative blends and mixes combine unique flavours and textures, reflecting their commitment to creating an enjoyable snacking experience that brings people together. This philosophy is embodied in Vedrini's slogan ‘’Prepusti se vedrini’’ meaning ‘’Surrender to cheerfulness’’.

Today, Vedrini has established itself as a leading producer of premium dried foods, not just in Croatia, but also beyond its borders. The company's impressive warehouse and production facility in Ivanić Grad is a testament to its exponential growth and its steadfast commitment to innovation. Equipped with state-of-the-art machinery and boasting several internationally recognized food safety certificates such as HACCP, ISO 9001, and IFS, the facility is a hub of effciency, safety, and productivity.

Vedrini's success is rooted in its unwavering focus on quality and safety. By using premium ingredients and advanced technology, the company consistently delivers exceptional dried food products and is poised for continued growth and success in the competitive global market of dried foods.